News From Inside the Tie Lab

Bethany Shorb, founder of Cyberoptix Tie Lab, interviewed on WJR Radio May 29, 2015 20:30

Cyberoptix Tie Lab on WJR RadioWe were so excited when Paul W. Smith of WJR 960am invited the Tie Lab's founder to be on the air for his Friday evening Opportunity Detroit show! You can hear a podcast of Bethany Shorb, from Cyberoptix Tie Lab have a 10 minute conversation with Mr. Smith -- they talk about ties, the Lab's near infinite color customization, the benefits of starting a business in Detroit and of course, the requisite quips about being an "unusual woman."

Paul W. Smith
is also the host of WJR‘s “Paul W. Smith Show,” heard every weekday morning on WJR 760am. Whether he is interviewing the head of a major local company, the governor, or a Hollywood celebrity, Paul has a warm and conversational style that keeps listeners tuned in. Paul W. Smith brings a wealth of broadcast experience, knowledge, and credibility to Opportunity Detroit.

Opportunity Detroit has teamed up with Detroit’s WJR radio to bring you EVERYTHING Detroit. Endless amounts of positive energy and influence are spreading throughout the city -- there’s a lot going on in Detroit, and it’s time to get the word out to the rest of Michigan and surrounding areas. The show focuses exclusively on Detroit, its ongoing revitalization and the people who are working tirelessly to reshape the Motor City. Opportunity Detroit airs every Friday night from 7-8 p.m.

A Cat in a Print Shop? Are You Crazy?!! May 21, 2015 09:22

Its no secret that we have an affinity for felines around here at the Tie Lab.  Some people ask though, how the heck can you keep a cat in a print shop?!  That's madness! Lunacy! All the printing ink! All the delicate fabric! So many opportunities for mayhem and mischief!

Well, here he is folks, at his worst.

Mr. Rozwell Pantone Grey is a very atypical cat -- he thinks he's a dog.  He doesn't climb on things, doesn't tangle with ties, and above all, strays from his luxurious coat are contained only within his beloved Darth Vader bed - never, EVER on product we ship out. With over 4500 square feet of studio space and no rugs, we're a very hypoallergenic shop, so you can rest easy that while he entertains us immensely, he won't be visiting you. We adopted him two years ago and he's been nothing but a welcome addition to our staff!

Tie One On: Cyberoptix Blends Art and Imagination in its Lofty Space May 11, 2015 11:30

Thanks so much to Karen Dybis from Corp! Magazine for stopping by our studio the other day!

If your answer was “No,” then you’ve probably never visited Cyberoptix Tie Lab, a Detroit-based company that makes hand-screenprinted neckties, bow ties, scarves and more. One of its slogans goes something like this, “We’ve made hip guys, young and old, finally enjoy dressing up!”

Have you ever walked into someone’s office and wanted to spend all day there? You’d even volunteer as an unpaid assistant to hang around more? To say that founder Bethany Shorb has a following for her creative and unforgettable products is something of an understatement. Cyberoptix ties show up on some pretty impressive collars – some of the guys who have sported her ties include autronaut Jim Lovell, menswear designer Aki Choklat and television star Bill Nye the Science Guy...
[Read more at Corp! Magazine]





Inside the Workshop October 13, 2014 01:58

Ever wonder what it looks like inside a custom tie workshop? Our friend Paul over at United Photo Works shot us working the other day. Here's an aerial view of tie-making-wonderment! You can see our internetting (hiiii!), customer service, printing, heat setting, wrapping, and shipping stations. And lots and lots and LOTS of screens. Not seen - darkroom, because dark.