News From Inside the Tie Lab

Pick up your tie or scarf order right in Detroit! April 27, 2016 16:15

Pick up your order at The Peacock Room!

Hey tie fans.  A little bird told us something...actually, a big brightly plumed bird told us some really juicy news!

Starting Monday, May 02, 2016, we're excited to announce our NEW local pick-up location right in downtown Detroit - a spot much closer and more convenient to you, and to our workshop! 

We're partnering with our BFF's at 
The Peacock Room Detroit for Peacock Pickups! Even more exciting?  The Peacock Room is open 7 days a week for all your freaky-immediate tie and scarf needs. And bonus? We can't even begin to imagine the other goodies you'll find in Rachel's incredible store.  It's super amazing!


PEACOCK PICKUP HOURS + LOCATION!

The Peacock Room 
(Inside the Park Shelton, right next to the DIA)
15 East Kirby Street
Detroit, MI 48202

M-F: 11am-7pm | Sat: 10am-7pm | Sun: 12pm-6pm

I know, I know, but isn't parking there utter crap with the M-1 construction?! Nope! If you didn't know, it's almost done on that part of Woodard, and it's all done on the Peacock side! Yay! So no crap anymore. Hooray! But even better? You can also park for 2 hours FREE in the attached structure on Woodward with validation from the Peacock Room, -OR- or there is a 15-minute pickup zone right outside the door to The Park Shelton on Kirby. Easy peasy!

If you're interested picking up your order placed online with us at The Peacock Room, we do still have to process, make and deliver your order up to the store. Please order a few days prior to your desired pickup date so we can have it ready and transported there for you. We recommend ordering by Thursday afternoon at the latest for a weekend pickup, Sunday evening for a Tuesday pickup, etc.

If you'd like to pick up your order at The Peacock Room, please just let us know when you check out that you'd like to pick it up there (there will be a notes field at the last screen), and very importantly, when you need your order by. If you're picking up, we'll refund your shipping cost. If you miss the notes field, don't fret - just drop us an email after and we'll match your order up.

rust belt market

That also brigs us some bittersweet news.  After over two years, this weekend will be our last weekend up at The Rust Belt Market in Ferndale. Online orders placed through this week can still be picked up there through Sunday May 01, which is our last day at the Market. We had an amazing time there, thanks so much to Chris and Tiffany who run Rust Belt, all our neighbors there and all of you who came to visit!

BUT WHY ARE WE LEAVING RUST BELT??? Why on Earth would we do that?

Here comes the rollercoaster of emotions!

BECAUSE OMG OMG OMG OMG we're opening up a retail store in Detroit!!! Like, our very own! But that's all we can say on that right now.  But we promise it'll be rad.  We super promise.  We have to put all our energy and resources into getting our new shop set up, so we bid the most epic fond farewell to our friends at Rust Belt while we get the new space up and running. You'll probably see us there again at The 'Belt for a pop-up during the Holidays.

More infos on the exciting new digs once the ink is dry!


August 08 is Vintage Synth Day! August 08, 2015 12:42



Synth and techno nerds unite. It's August 08, and of course, its our favorite numeric day of the year here in Detroit, 808 Day! We redrew this image totally new, just from looking at an original 808 drum machine, and of course we put in an Easter egg or two. We have a whole line of 808 inspired ties in both non-silk ($30)  and in 100% silk options ($45) for audiophiles so you won't hate dressing up.



We won't judge if you're not into ties at all. How about a scarf ($44) to show your love for the classic synth!






Cat for scale, because reasons.

Be sure to check out our entire Audiophile Section - where you can find all of our designs for music lovers and things that go bleep and bloop, all corralled in one tidy place.


Maker Faire Detroit, 2015 - Come See Cyberoptix! July 22, 2015 13:08



In honor of Maker Faire coming up, it is Geek Week here at Cyberoptix, and we mean that only in the most loving of ways. We punctuate "geek" with -chic, it is never a pejorative! We've got 5 new designs launching, just this week!

Just like last year we'll be setting up inside the Henry Ford Museum (in years prior, we've set up camp outside, but it is too risky to have lightweight ties potentially blowing away in the wind). Be sure to take a break from the hot sun and see all the cool things happening inside the museum. We'll have a whole host of new nerdy, science, math, space and maker themed ties and scarves just for you, in addition to our legendary discount bin that only comes out once in a blue moon. 

Make has toured our Tie Lab studio before - see the great job they did on the video!



"Bethany Shorb of Cyberoptix TieLab recently acquired a stash of old used silkscreens to be reclaimed and reused to print her tie designs. But a closer inspection revealed something too interesting to wash out, and these industrial cast-offs generate some truly unique ties."

Maker Faire Detroit
July 25-26, 2015 (9:30am - 6pm)

Tinker, hack and mingle with hundreds of makers during the ultimate festival of invention and creativity at the world’s original Maker mecca — Detroit. Maker Faire is like a three-ring circus of innovation. Robotics, electronics, rockets, food, music, fashion, science — if somebody makes it, we’ll find a place for it at Maker Faire Detroit. This is, without doubt, one of the most unusual and mind-boggling events to ever find a home in Detroit.

Maker Faire is a place where the DIY mindset can run wild. Inspiring and ingenious, with more than a little humor mixed in, this eye-popping gathering is one of the country’s smartest and most extraordinary family-friendly events. Hundreds of exhibiting makers are expected to participate, offering dozens of demonstrations and hands-on workshops for anyone — child or adult — who still has a sense of adventure.

Grow Detroit's Young Talent - internship first day at Cyberoptix July 13, 2015 11:00


Internship first day! Today we welcome Malik from the Jalen Rose Leadership Academy to our studio - in his 6 weeks with us through the Grow Detroit's Young Talent Initiative in partnership with City Connect Detroit, he'll be learning the ins and outs of waterbased screen printing, social media, cloud-based project management and retailer relations. ...and probably lots StudioCat attention-giving. Let's all welcome our new studio helper!

Boswell shoots Cyberoptix for Ambassador Magazine July 08, 2015 01:07




Never be afraid of mixing patterns! Our horizontal stripe typography-inspired silk Detroit Bus Scroll necktie ($45) pairs extraordinarily well with contrasting dots on both a shirt and pocket square. One of the most talented local (and international!) photographers Boswell shot a smashing spread for the June/July issue of Ambassador Magazine

You can see the whole shoot right here online. Boswell's studio focuses mainly on editorial fashion, beauty and portraiture. This shoot is one of our favorites!




Murals in the Market announced today July 08, 2015 00:07



Bright and early this morning, our good friends over at 1xRun announced Murals In The Market, coming to Detroit's Historic Eastern Market this fall. Featuring over 45 local and international artists, the festival runs September 17th - 25th.




1xRUN has teamed up with Detroit’s Eastern Market Corporation to assemble more than 45 local and international artists to Detroit to paint large scale murals throughout the district.



Public art has long been an integral part of the Eastern Market district and experience. The Murals In The Market festival will expand on 40+ years of large scale public murals by inviting world class local and international artists to join with local artists to add exciting new works throughout the market. With a diverse group of artists from around the world Murals In The Market will enhance the market experience and help continue the transformation of the market district into a must-see destination.



These artists will extend the market’s vibrant history of public murals by adding new large scale work that will embody the spirit of Detroit and the Market’s rich heritage. Over the past 4 years 1xRUN and the company’s fine art gallery Inner State, have curated and produced over 30 murals in Eastern Market alone, with more than 100 murals throughout the City of Detroit, including the 2011 city-wide Detroit Beautification Project. With the creation of these murals, each area has seen a significant visual impact on the surrounding neighborhood as well as increased traffic, additional economic development and increased safety.



As long-time Market residents and business owners, we here at Cyberoptix are beyond proud to help sponsor this inaugural event!


New design alert! French-inspired fleur-de-lis neckties. June 09, 2015 10:32

Introducing our new Fleur-de-Lis neckties! We've been getting tons and tons of requests for a fleur-de-lis print tie, for wearing at French-inspired weddings and for those of you wanting to elegantly sport your "Saintly" colors (WHODAT!) This one is for our New Orleanian friends (and Detroiters too - being a French-founded city, we have the fleur-de-lis on our flag as well). We have lots of love for you guys who reside in our sister city to Detroit.


Shown: "Saintly" Fleur-deLis microfiber ties in black on gold; antique brass on black, black on honey.

This design was a natural to come out of the 'Lab, as there are so many similarities between New Orleans and Detroit, from the incredible music, art, culture and food, to French-named streets that no one from out of town can pronounce. You may have Tchoupitoulas and Burgundy (seems innocuous enough, but we know its really bur-GUN-dee), but we have our own GPS fun with Gratiot and Dequindre!



Fleur-de-Lis silk neckties, Mardi Gras colors. Antique brass on eggplant; cream; olive.

Looking for a little more history? The English translation of "fleur-de-lis" is "flower of the lily." This symbol, depicting a stylized lily or lotus flower represents French royalty, signifying perfection, light, and life. In the US, the fleur-de-lis symbol aligns with cities near the Mississippi and Missouri rivers, and is represented on flags and seals of the cities of Detroit, St. Louis, Louisville, Mobile, New Orleans, Baton Rouge and Lafayette.

Intuit Quickbooks vists our studio! First in a series of videos. June 08, 2015 13:02

Bethany Shorb, founder of Cyberoptix Tie Lab with Intuit Quickbooks


Throughout the month of June, Intuit Quickbooks is highlighting small businesses based right here in Detroit, Michigan.  We're not sure how, but they picked us as a stop on their video tour!  Every day this week on their Facebook page, they'll be releasing another minute-long Q & A about some aspect of how we do things here at Cyberoptix - from challenges to proud moments. What they focus on will be just as much a surprise to us as it is to all of you, we talked for a whole day and have no idea what little gems (or gaffes) they selected.


CYBEROPTIX_TIE_LAB_Q1_FB.mov

Cyberoptix, Episode 1“Our client base keeps us going; the range and breadth of interests that they have, of life experience that they have, that’s what inspires us.” Your clients have passions, too. Let them be your guides. #OWNIT

Posted by Intuit QuickBooks on Monday, June 8, 2015

We were really happy to speak about our customers, as that is who keeps us going. From cats to kids to real astronauts, we have a great time dressing everyone up. Of course our internet famous Studio Cat has a cameo in this one...

Thanks so much too, to their production crew who did such a great job and got some beautiful shots of our space inside The Rust Belt Market!

Bethany Shorb, founder of Cyberoptix Tie Lab, interviewed on WJR Radio May 29, 2015 20:30

Cyberoptix Tie Lab on WJR RadioWe were so excited when Paul W. Smith of WJR 960am invited the Tie Lab's founder to be on the air for his Friday evening Opportunity Detroit show! You can hear a podcast of Bethany Shorb, from Cyberoptix Tie Lab have a 10 minute conversation with Mr. Smith -- they talk about ties, the Lab's near infinite color customization, the benefits of starting a business in Detroit and of course, the requisite quips about being an "unusual woman."

Paul W. Smith
is also the host of WJR‘s “Paul W. Smith Show,” heard every weekday morning on WJR 760am. Whether he is interviewing the head of a major local company, the governor, or a Hollywood celebrity, Paul has a warm and conversational style that keeps listeners tuned in. Paul W. Smith brings a wealth of broadcast experience, knowledge, and credibility to Opportunity Detroit.

Opportunity Detroit has teamed up with Detroit’s WJR radio to bring you EVERYTHING Detroit. Endless amounts of positive energy and influence are spreading throughout the city -- there’s a lot going on in Detroit, and it’s time to get the word out to the rest of Michigan and surrounding areas. The show focuses exclusively on Detroit, its ongoing revitalization and the people who are working tirelessly to reshape the Motor City. Opportunity Detroit airs every Friday night from 7-8 p.m.

Inspiration is always just around the corner in Detroit’s vibrant and growing ‘maker’ community May 08, 2015 18:39


So glad we could be part of the Model D Maker Lab event last week - thanks to everyone for coming up to the studio, The Henry Ford for organizing the event and Trinosophes for the great coffee!

"Years ago, when it started to become a thing to write about Detroit in positive terms instead of the wretched ones we all got used to, it became clear that the city wouldn’t be saved by giant conglomerations or a mega retailer or even Corporate America.

It would be saved by the makers.

A highlight of the day was going to some of these makers’ shops after the Trinosophes event (and amazing coffee). Seeing the colors, textures and sunlight streaming into the windows of Bethany Shorb’s new workplace there off of Gratiot across the street from the Eastern market area was inspiring to say the least. It’s no wonder that her Cyberoptix Tie (and Scarf!) Lab is filled with new ideas and creations; she lives and breathes Detroit’s creativity from her second-story workspace." [Read more at Detroit Unspun]