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TELEVISION APPEARANCES



The Cyberoptix TieLab, as part of an Etsy.com product showcase, appeared in 2008 on the Martha Stewart Show. Featured was the Poppy tie in medium brown and gold.

Real Detroit Weekly

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KBCH Los Angeles: Xtreme Fashion I - Bethany Shorb
21 minutes - 10mb
Bethany Shorb of Cyberoptix brings us along on one of her late-nite capers in the dark, dank, to-be-demolished-24-hours-later, underbelly of Detroit. We'll find the most amazing "fabric," elude the authorities "borrowing" it, stand on scissors to cut it, break 23 industrial needles sewing it, and finally wear it down the runway at America's premiere computer graphics cyberfashion show.

Eye for I
The camera is a hall of mirrors for shape-shifter Bethany Shorb.

Joining a long tradition of modern and postmodern photographers, from Man Ray to Cindy Sherman, Shorb combines inner gazing with masquerade into scenes of ambiguously disturbing drama and gothic desire. There’s a degree of complicity between the eye behind the camera and the body in front of the lens that’s particularly intriguing...


MetroPop Magazine (08/31/2007)
Omiru (08/29/2007)
Wurzeltod.ch (8/26/07)
Coudal (08/27/2007)
Mightygoods (07/31/2007)
Dirty Pretty Things (07/28/2007)
Evod Style (07/26/2007)
Jockohomo (07/25/2007)
man-fashion (07/01/2007)
American Madness (06/28/2007)
Thrillist (06/28/2007)
ThisNext Blog (06/24/2007)
The New York Times (06/24/2007)
HauteConcept (06/19/2007)
She Knows Best (06/19/2007)
Human is Human (06/19/2007)
Josh Spear (06/19/2007)
Blogue Fonetik (06/16/2007)
Modish (06/14/2007)
Styleteria (06/11/2007)
Trendhunter (06/11/2007)
Uncrate (06/10/2007)
Fresh Trend (06/06/2007)
MAKE magazine blog (06/06/2007)
The Indie Quarter (05/30/2007)
Amour Magazine UK (05/01/2007)
GenArt (4/30/2007)
Product Dose (04/19/2007)
We Love Les Lapins (04/15/2007)
Swankshow (03/08/2007)
Morbid Outlook (03/01/2007)
Murketing (02/02/2007)
The Consumerist (02/02/2007)
Charles & Marie (02/01/2007)
Design Sponge Gift Guide (12/06/2006)
Blooming Lilly (11/28/2006)
IndieShopping Gift Guide (11/27/2006)
GADMAG (11/21/2006)
Sencha (11/21/2006)
Designer's Block (11/19/2006)
Rivet Magazine Holiday Gift Guide (11/17/2006)
NOTCOT (11/16/2006)
Individual Fashion - Best Indie Fashion: Bombastic Fantastic (9/27/2006)


blog blurbage, 2006:

9.27.06 - Individual Fashion - Best Indie Fashion: Bombastic Fantastic
For the last year, there has been a bombastic explosion of color in menswear.  From coast to coast, men have been making grander entrances with pinks, oranges, and light blues, causing quite a stir. Such colors have shaken up the style scene, and are so very cool and refreshing…ahh…
 
If lookin’ cool is your thing (and it should be), check out Cyberoptix Tie Lab. They are shaken things up with a twist of art, and have successfully mastered unique designs of a menswear staple. Their ties are truly bombastic fantastic with prices starting at only $30.

9.26.06 - huge thanks to Indie Obsession for the great article on the royal bird tie and others! On a similar note, the TieLab will also be featured on one of my favorite shopping sites based on the west coast, Cut + Paste as well as an upcoming feature in Bust Magazine.

9.11.06 - Thanks to Fixed Gear Finds - an online guide to indie and DIY shopping finds for guys!

Braaaains! Cyberoptix offers a fun take on conservative menswear. Their elegant ties are nice enough to wear to the office and enough fun to almost make you not resent wearing a tie. Each necktie is hand-silkscreened onto a quality, 100% charmeuse silk or poly-blend base. Once you pick the design you like, you pick the tie color and material.

9.8.06 - Huge thanks to the folks over at Create Detroit for their story on the TieLab:

Want to stand out at your next “bored” meeting or presentation. Then take a look at these amazing ties from CYBEROPTIX. Each tie is handmade of the finest and most unusual materials, along with stunning graphics to make sure you stand out of the crowd. Who’s the brainchild of such a creation you may ask?….

New York area native Bethany Shorb has been working out of her top floor Eastern Market studio for a little over three years now. Bethany holds an MFA from Cranbrook Academy of Art. She has dabbled and excelled in disciplines ranging from sculpture, to fashion and graphic design, to photography, to multimedia and music.

Nice work Bethany,.. Keep it up! Handcrafted is the new luxury. Check out the site here and go pick up a tie for your next meeting,.. or you’re fired!

9.7.06 - Big thanks to Rose Deniz for the wonderful writeup on the Cyberoptix TieLab.

Break hearts with Cyberoptix's Heart Attack tie, just one of several heart-racing screenprinted and handsewn ties featuring vintage illustrations from Bethany Shorb. If you are feeling particularly literary, the ExLibris tie also comes in a variety of tie colors (sky blue is my favorite color choice, followed by white) with your choice of ink color. And for a more luxurious version of the poly-blend tie, many are available in 100% silk. For those of you with a more daring nature, there is a Squid Brain!, Bats with Hearts, and pink Bombs Away tie.

All ties are handscreened in Bethany's Detroit studio, where she also has a custom costumes division that has been responsible for outfitting feature films, music tours and other major events with hand detailed clothing. Her work has also been featured in Make and Fiberarts, lending strength to the credence that ties are not just for men.... sexy and classic at the same, I love the idea of sporting an ExLibris tie or the following Fern Illustration tie with stylish frames in a well-cut suit.

Make sure to visit Rose's site for her exquisite line of handbags and accessories made by herself and a team of talented artisans both based in Turkey!

8.15.06 - The TieLab is currently listed on Coolhunting.com as a reader-submitted pick!

8.15.06 - Thanks also to ShinerClay, Re:Knit, The Radio Ectropic and .Marce (in Spanish!) for blog mentions. Rough translation from .Marce:

"Can you be a Professional if you don't wear a tie?
You suddenly find yourself dressed in the style of the "Boss Man", what seems to me to be simply an incredible piece of art. I would love to use this tie because with it's message it is not just an accessory!
You have to see it to believe it!"

8.15.06 - Thanks again to Murketing.com for conducting a most excellent and thoughtful interview about the Cyberoptix TieLab! Murketing.com is a project of R. Walker, weekly columnist for The New York Times Magazine.

7.19.06 - Thanks to Murketing.com for the great link and review on the ties:

Anyway, if I did have a reason to wear a tie these days, I’d consider one made by Detroit’s t0ybreaker, who I came upon by way of the Craft Magazine Flickr pool. I don’t know if I could really pull one of these off, but even if I just bought it and it stayed in the closet, I’d probably be happy.

There is some other really well written design-oriented, flickr and consumerist content on Murketing please do check it out.

6.21.06 - Our new silkscreened ties (and other recent projects) are on the front of the Make Magazine blog!

Who needs to wear boring old ties when you can refashion them? The ties in this Flickr set have all been silkscreened, cut apart, riveted, and stitched to distinctly new heights. Here at left are vintage World War II US Army officer's tie with early gas mask imagery. At the right, more vintage gas mask imagery silkscreened on the tie. Also not to be missed in this set, a woman's shirt that features intricate cut out and designs all over the front and back.

6.21.06 - Thank you, DIYhappy.com for the excellent coverage!

I absolutely love the ties in this flickr set. Most of them were born as normal, boring old ties but have been brought back to life with custom screens, rivets, and a little sewing action. Also in this flickr set is a weird shirt that kinda reminds me of Storm Shadow from G.I. Joe. Look around this user’s images for some other great fashionable items that didn’t make it into the set.